According to media reports, the world's largest tire and rubber products manufacturer - Japanese Bridgestone (BRIDGESTONE) company in 2012 October 18 issued a 2013-2017 new medium-term management plan (). The new medium-term business plan is to strengthen the production of tires in emerging countries as the main axis, the content is to expand the global production of tires, continue to maintain an annual average of about 250 billion yen in equipment investment. On the other hand, Bridgestone also plans to convert the domestic tire export base in Japan to a domestic sales base, which may be reduced in the future. We look forward to completing the goal of achieving an average annual sales growth rate of more than 5% and an operating profit margin of 10% as soon as possible. It is reported that Bridgestone plans to set up a new plant for passenger car, truck and passenger car tires in India in 2014 and Vietnam in 2014. In 2014, it will establish a dual-purpose tire for construction and mining in Thailand in the United States and in 2015. The new factory aims to increase its share of the global market to around 30%. In addition, with regard to the current tumultuous Chinese market due to "anti-Japan," Bridgestone Chief Executive Officer Jin Guzheng Ming (CEO) stated: "China is still an important market for Bridgestone and hopes to continue expanding in China in the future. Tire business." In addition, regarding the current sales situation in China, Tsugara Masaaki stated: “Although sales in China have declined, but because our company is a global brand, products sold on the market have not been particularly affected.†On the other hand, regarding the production system in Japan, Bridgestone plans to reduce the number of bases in Japan to produce tires for trucks and buses to two. For tires for passenger cars, Bridgestone's managing director, Shihachi Kazuo (COO), raised the possibility of tightening the production scale: "Because of the reduced demand in the Japanese market, consider the best production plan."
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