Hebei Heavy Truck Automobile Sales & Service Co., Ltd. officially opened its doors in Beiwaihuan, Shijiazhuang City. This marks the first 4S center of SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. in Hebei Province. The opening ceremony was attended by Yang Shuyi, General Manager of SAIC Iveco Hongyan Commercial Vehicle Co., Ltd., Deputy General Manager Guo Quan, Marketing Director Dang Shengyong, and Xie Yuehong, Vice President of the China Automotive Industry Research Institute. They all expressed their congratulations and delivered speeches highlighting the significance of this milestone.
The new Hebei Heavy Truck Auto Sales Service Co., Ltd. is a franchise of Hongyan Heavy-Duty Trucks. It was established to adapt to the evolving market landscape and to help Hongyan grow stronger by integrating local dealer resources in Shijiazhuang and bringing in external strategic investments. After more than a year of preparation and operation, the company has now officially launched as the first 4S store following the joint venture between SAIC, Iveco, and Hongyan.
Leaders from SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. emphasized their commitment to enhancing the brand's influence and building a high-end image for Hongyan vehicles. They also announced plans to support the expansion of 4S stores across the country, offering policy and financial backing to reliable and capable distributors. The company aims to position itself in the high-end segment of China’s heavy truck market while still maintaining a presence in the mid-range sector, which is expected to bring fresh momentum and competition to the industry.
This development reflects the growing ambition of Hongyan to strengthen its market position and deliver innovative, high-quality products that meet the demands of both domestic and international customers.
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