In the early days of the New Year, the "Dongfeng Limited" commercial vehicle sales and marketing headquarters convened its first operational work conference in 2004. The meeting focused on reviewing and planning the management and marketing strategies for the year. Representatives from overseas branches presented their regional market implementation plans for 2004. Zhou Qiang, secretary of the party committee and vice general manager of Dongfeng Commercial Vehicles, attended the meeting.
Zhou emphasized that 2004 marked the official launch of the medium-term business plan for "Dongfeng Limited." As joint ventures deepened, new ideas, cultural integration, and significant changes in management approaches were expected. At the same time, with intensifying market competition, customers placed higher demands on product quality and after-sales service, making the work environment increasingly challenging.
He urged the marketing headquarters to carefully develop the 2004 work plan based on the business strategy. The goal was to transition from extensive to more refined operations, from random sales to planned sales, from passive waiting to proactive transformation, and from partial actions to comprehensive marketing efforts.
Zhou also called for enhancing the team's ability to conduct in-depth market research, understand product performance, plan and implement marketing campaigns, manage and control service networks, and build relationships with local governments and major enterprises. Strengthening process monitoring and management was essential, as well as fostering a strong team spirit centered around "care, innovation, integrity, and value."
He encouraged the team to focus on innovative marketing methods, seek new market growth through creativity, develop core competencies through innovation, and establish new profit drivers. With these efforts, the marketing activities for Dongfeng Commercial Vehicles in 2004 would be completed successfully, laying a solid foundation for achieving the "Dongfeng Limited" medium-term business goals.
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