In the new year, the commercial vehicle sales headquarters of "Dongfeng Limited" outlined four key directions for its operational strategies. During the New Year's holiday, the sales and marketing headquarters held its first work conference in 2004, where they reviewed and planned the management and operational strategies for the year. Representatives from overseas offices presented their regional market plans for 2004. Zhou Qiang, the Party Committee Secretary and Deputy General Manager of Dongfeng Commercial Vehicles, attended the meeting.
Zhou emphasized that 2004 marked the official launch of the medium-term business plan for "Dongfeng Limited." The deepening of the joint venture would bring new ideas, cultural integration, and significant changes in management approaches. With the intensifying competition in the market, customer demands for product quality and after-sales services were growing, making the work more challenging.
He urged the marketing headquarters to carefully develop the 2004 work plan based on the business strategy, aiming to shift from extensive to refined operations, from random sales to planned sales, from passive waiting to proactive changes, and from partial actions to comprehensive marketing. The goal was to enhance the ability to conduct in-depth market research, understand product performance, plan and implement marketing activities, manage and control service networks, and build relationships with local governments and large enterprises.
Zhou also stressed the importance of strengthening process monitoring and management, fostering team awareness, and focusing on values such as care, innovation, integrity, and value. He encouraged innovation in marketing methods, seeking new market growth through creativity, building core competencies through innovation, and creating new profit centers through continuous improvement.
The marketing efforts for 2004 were set to be fully executed, laying a solid foundation for achieving the medium-term business goals of "Dongfeng Limited." This strategic shift aimed to ensure long-term success and sustainable development in a competitive market environment.
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