With the advent of the new media era, changes in people’s reading habits, changes in consumption habits, overcapacity, and rising prices of production factors, and shortened product life cycles, various issues and challenges have forced the printing industry to upgrade. Economic environment affects industry trends Thanks to the rigid demand of the country's economic and cultural markets, and the integration of global integration, China's printing industry has made considerable progress in the past 30 years of reform and opening up, and its overall scale ranks second in the world. According to Wang Yanyu, Director of the Printing and Distribution Department of the State Press, Publication, Radio, Film and Television Bureau, China has imported about 2.5 billion U.S. dollars in printing equipment in recent years. Moreover, the Chinese government has implemented a tariff-free policy. China has also provided printing services for many countries in the world. As part of the Chinese economy, China's printing industry, which provides ancillary services to the Chinese economy, has slowed down in recent periods but has remained stable. According to the statistics of annual inspections conducted by the General Administration of Printing Enterprises in 2014, by the end of 2013, the total output value of China's printing industry reached 103.85 billion yuan, ranking the second in the world in terms of overall scale, and it has become a major printing country in the world. The total assets of the industry amounted to 10624.7 billion yuan, the total profit was 79.62 billion yuan, and the external processing trade volume was 83.75 billion yuan. Since 2012, the growth rate of the total output value of China's printing industry has dropped from double-digit years to single digits, an increase of 9.6% over the previous year. In 2013, this growth rate continued to fall, at 9.3%, but it was still slightly higher than the growth rate of the national economy. Compared with China, the printing industry in Japan is not optimistic. According to Shihashi Bonf, general manager of the international relations of the Japan Printing Industry Association, Japan’s GDP in 2011 increased by 7% compared to 2000, but all indicators in the printing industry have declined. Among them, the number of printing companies has dropped by 65%, employment has fallen by 73%, and shipments have dropped by 70%. The Japan Printing Technology Association conducted a survey of member companies in 2013. The results show that after six years of continuous decline, the printing industry's sales finally grew by 0.1% in 2013, and profits increased by 2.6%. From the perspective of market segments, Japan’s commercial printing sales have decreased continuously for seven years, but the decline rate has eased; publishing and printing sales have dropped continuously for nearly 11 years, and recurring profit margins have remained low at 1% to 2%. Within range. As the world's largest economy, the EU's printing industry shows huge differences in revenues. In an introduction to the overall situation of the printing industry in member states of the European Union, the chairman of the European Union Printing Association, Harford Grotem, mentioned that the total number of printing companies in European Union member countries showed a sharp downward trend after reaching 135,000 in 2007, leaving only 2011. 120,000 employees; the number of employees has decreased from 950,000 in 2001 to around 700,000 in 2011. This has been accompanied by a sharp decline in overall turnover – from 105 billion euros in 2007 to 2011. 90 billion euros. “As of June 2014, Australia’s printing industry had sales of A$7.969 billion, a decrease of 2.7% from the same period of last year. The industry’s annual growth rate is expected to be -4.3%. In the next five years, the forecast decline will be reduced to 2.6%.†Peter Lane, executive director of the Printing Group and honorary chairman of the Australian Printing Industry Association, said in his speech. According to him, despite the year-on-year decline in sales, capital spending in the printing industry is rising. Due to the need to purchase new equipment and existing equipment for component updates, as of June 2014, capital expenditures rose from A$166 million to A$201 million, an increase of 21%. Whether it is Japan, Europe or Australia, the common problem is that the shrinking of the traditional publishing industry has brought an impact on the upstream printing industry. “Traditional publishing is facing the impact from the Internet and the mobile Internet, leading to a reduction in the printing sector. In addition, the volume of printed documents is also declining, although data processing services such as billing, invoices, and direct mail letters are helpful for the growth of the ticket printing market. However, data processing services have basically been saturated,†said Shiqiao Bangfu. Peter Lane believes that the demand for regular printing is decreasing relative to digital printing. First, the demand for commercial printing services such as forms and documents was impacted by e-commerce; secondly, terminal customers increasingly used their own printers, which also affected the commercial printing market. Due to the increase in e-tickets, e-publications and e-banking, printing revenues for non-publications such as bills, posters, stamps, etc. have also dropped significantly. The printing volume of books, newspapers, magazines, and yellow pages is facing a long-term downward trend. According to Dominado D. Buchan, chairman of the Philippine Printing Industry Federation, the current economic situation has brought opportunities for the development of the printing industry in developing countries. “The main driving forces driving the development of the printing industry in developing countries are three, namely, economic development, technological progress, and increased printing costs in western developed countries.†He analyzed that, first of all, economic development has important implications for the healthy development of the printing and publishing industries. Associations. The printing industry and publishing industry have changed along with the fluctuations of the economic environment. This is especially true for countries and regions where the printing and publishing industries are developed, such as the United States, the United Kingdom, France, Japan, and South Korea. Second, the advancement of printing equipment and the development of technology have enabled printed products and services to innovate continuously to meet the ever-changing demands of customers. The use of new equipment and new technologies, especially the use of information technologies, has enabled printing companies to reduce production time, shorten printing wait time, and drastically reduce waste. This has also provided opportunities for SMEs that are highly computerized and lean in the industry. It can occupy a place in the production of small-lot publications. Finally, the increase in production costs in Western countries, such as the United States and the United Kingdom, has caused publishers in these countries to shift their printing needs to Asian countries. This opportunity has been exploited by many countries and regions such as China, Singapore, Indonesia and Malaysia. As it has said, China's printing and external processing trade has maintained a trend of contrarian growth, and has become the main window for China's printing industry to go out and meet the needs of a diversified global market. In the past year, China's printing industry has basically achieved stability, progress, stability, and quality. At the same time, China's printing industry has introduced advanced technologies and management experience that has been digested and absorbed over the past 30 years, which has greatly enhanced the technical equipment level and labor productivity of China's printing industry. In addition, creative design and logistics services have expanded the commercial value of printing and processing. Standardization and digital transformation have improved production efficiency and enhanced the overall competitiveness of China's printing industry. In this process of integration and win-win, China's printing industry is transforming from a production-processing type to a comprehensive-service type, and the industry's vitality continues to increase. As the "winter" of the printing industry approaches, all countries are expanding their thinking to seek good solutions. Cross-border and integration have become key points in the transformation of the printing industry in various countries. "It is very important to open up new profit growth points through cross-media transformation," said Peter Lane. It is worth noting that companies in the Chinese printing industry who have made exploratory steps in cross-border transformation are not uncommon. It is understood that at present, there are 2,488 digital printing companies in China and 7,715 sets of digital printing equipment. The output value of digital printing has increased by 63% from the previous year to 10.3 billion yuan. The total business volume of Chinese printing companies using Internet platforms is close to 30 billion yuan, and there are more than 100 professional e-commerce websites in China. In terms of the extension of the printing industry to the creative design culture, Yachang Culture Group has become the center of Chinese artist's print production. It takes printing processing as the starting point, making full use of modern digital network technology, building a “global art printing center†and building “China "Artwork data center" has realized product production and system services across the art industry chain. As the representative of the Chinese printing company, Shen Weirong, CEO of Shanghai Jie Long Industrial Group Co., Ltd. also shared the company's growth path. "It is necessary to cross the border, but also to focus." Shen Weirong believes that as a printing company, we must first focus on the printing and packaging industry to do special expertise, bigger and stronger. Since the 90s of last century, Jielong Industrial has, on the one hand, restructured assets, enriched high-quality assets, divested non-performing assets, and optimized industrial structure; on the other hand, it focused on technological innovation and built an industry-leading production technology platform, becoming the first digitization in Shanghai. , network printing companies. In the development of green printing, they increased the investment in micro-corrugated paper products and beverage flexible packaging, and introduced the world's leading flexographic production line. In terms of transforming the business model, Jie Long Industrial's experience is to reduce costs and increase product added value by integrating manufacturing and services. For example, a creative design center was set up to provide services such as planning, design, photography, packaging structure, materials, and craft creativity. In addition, in the development of cultural and creative industries, Jie Long Industrial has also taken steps - investing more than 100 million yuan in the use of stock industrial plants to build the China International Printing and Packaging Creative Headquarters Park, has initially formed a business office, large-scale conference, catering and leisure As one integrated service body, the next step will also be to develop and print the property rights trading platform and hotel service industry. At present, the exchanges and cooperation of the global printing industry are more frequent and intensive, and countries in the world are seeking a combination of win-win results in a wider range and in more fields. Even if the overall situation of the industry is grim, the printing industry practitioners in various countries are still looking forward to the future. The development direction of “green environmental protection and digital integration†is also the consensus of the printing industry in various countries.
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