Recently, Shanghai Volkswagen Taxi Company (hereinafter referred to as Shanghai Volkswagen Rental) sent a letter to the Ministry of Transport and proposed to conduct fair competition review for the network car management measures.

Such a letter actually reflects the "pain" of the taxi company. On the other hand, the relevant policies have not officially “landed”, and the most affected are undoubtedly the platforms such as Didi and Uber.
The reporter noticed that perhaps due to various factors such as policy concerns and strategic direction, the mobile travel platform is holding a high-profile banner. A few days ago, Didi said its goal was to shift from the private car market to shared travel. The easy-to-use car that joined the LeTV camp just changed its name this week, trying to highlight its intention to build a shared car ecosystem with a simple name.
The network car platform is not "blocking" in "sparse"
The reporter noted that Shanghai Volkswagen Leasing believes that there is a serious unfair competition situation in the online car market. The relevant platform allows a large number of non-operating vehicle access platforms, including private cars, to engage in substantial taxi passenger transportation. service. In addition, in terms of price, the platform continues to adopt high subsidies for users and drivers to compete for market share and constitute unfair competition.
In fact, such a letter to the Ministry of Transport indicates that taxi companies are “painful” under the popularity of mobile Internet – users no longer have to rely on roadside taxis, but have more convenience and more yuan. Choice.
Interestingly, Caijing.com published a public letter from a passenger named Fu, a passenger to the Ministry of Communications: Innovative travel market to protect consumer rights. This open letter may represent the opinions of quite a few people, Mr. Fu In the open letter analysis, why choose the network car? There are three main reasons. First of all, the service of the network car is good. Secondly, the security of the network car is guaranteed. Third, the cost of travel is reduced. Therefore, Mr. Fu said that the government regulatory department is required to face up to the difference between the technical means and the operation mode of the network car and the taxi. Learn to establish a "traffic network company" model in California to supervise the network car: that is, allow private cars to pick up Into, and protect the interests of passengers through innovative insurance.
At the same time, since October 10, 2015, the Ministry of Transport announced the "Guiding Opinions on Deepening Reform to Further Promote the Healthy Development of the Taxi Industry (Draft for Comment)" and the Interim Measures for the Administration of Online Appointment of Taxi Management Services (Consultation Draft) After that, the key point that caused widespread discussion was that in the above two documents, the new format of the special vehicle was identified by the Ministry of Communications as a network car, which was included in the management scope of the taxi, and the private car was intended to be banned from operation and required. The network car and the parade to realize the misplaced development and differentiated operation.
At present, although the formal management measures have not yet been announced, the industry believes that the New Deal has not been “landed” one day, and the most affected ones are the platforms such as Didi and Uber, especially the cheap car business such as Didi Express and People’s Uber. And its additional carpooling function prospects.
The reason is that passengers value the price advantage of this type of business, and the driver's mobility is also strong. Whether it is a ban on private car operations, or multiple requirements for drivers and platform registration restrictions, it may have an impact. More importantly, if the nature of the use of the network car is rigidly registered as a rental passenger, to some extent, the concept of sharing economy in the field of travel may exist in name only.
Outside the platform, sharing the efficiency of intra-integration operations. For the regulation of the network-related vehicles, Zhou Qiren, a professor at the National Development Research Institute of Peking University, once said that the only way to solve the tide of urban travel is to break the quantitative control of traditional taxis and adopt market mechanisms. Let a large number of private cars can play the function of operating vehicles. Whether it is a ride, a special car or an express train, private car owners can share their own vehicles, driving skills and time according to their own needs and preferences to meet the travel needs of more people. You can also get a certain income.
It is worth noting that, perhaps due to various factors such as policy concerns and strategic direction, the mobile travel platform is holding a high-profile banner. Liu Qing, president of Didi's travel, said at the 2016 China Internet Conference that the goal of Didi is to transform from private car market to shared travel, so that people who choose to buy a car or drive today will accept the services provided by the platform in the future. Give up on buying a car and driving.
According to public information, Didi has completed more than 14 million orders on the day. Even so, Liu Qing said that Didi has a huge challenge in continuously expanding market space and serving more people.
Liu Yu, senior vice president of Uber in China, recently mentioned in an interview with the media that one of the long-term key points of the platform in the future is to improve operational efficiency by developing more effective products, so that drivers can not subsidize the platform. You can make more money and passengers can get to the car faster.

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