The Bridgestone Tire Business has taken another important step in its strategic layout in China. In December 2010, the Wuhan Branch of Bridgestone China was established under its headquarters in China, and governed four provinces in Hubei, Hunan, Henan and Jiangxi. . At present, Bridgestone has completed its first-line layout in Northeast China, North China, East China, South China and Southwest China. This move marks the beginning of intensive cultivation in China's central China market.

Group strategy tilts toward China

Bridgestone China's tire business has been building a complete system covering sales, production, management, and research and development in China since its localization in 1999. It is based on the principle of “bringing the best products to China”. The goal is to become a company that is “trusted and loved by all Chinese users”. Bridgestone has for a decade contributed to the rapid development of the Chinese automobile industry.

At the same time, under the backdrop of China’s growth as the world’s largest auto-producing country and consumer nation, the strategic objectives of the entire Bridgestone Group are continuously tilting towards the Chinese market. The data shows that in the Bridgestone Group's sales regions in more than 150 countries around the world, the annual rubber consumption of four tire factories in China has accounted for more than 5% of the entire group and is showing a rising trend.

Bridgestone responds to the government’s industrial policy of energy saving and emission reduction and low carbon and environmental protection. Bridgestone Group brings the world’s leading environmental protection technology—ECOPIA’s green song with environmental protection tires and “Bondatech tire retreading technology”. China. It has reached 11 franchised production bases for its Benda retreadable tires. In Central China, in addition to refurbished tire factories in Wuhan and Zhengzhou, Jiangxi's refurbished factory is also under construction. With the public’s understanding of refurbishment technology and increasing emphasis on energy conservation and environmental protection, it is expected that sales of Bridgestone’s retreaded tires in China will increase by about 10 times in the next five years.

Grab the market opportunities in Central China

Central China, as the heart of China’s economic geography, has developed agriculture and mining industries since ancient times. This has also led to the development of the logistics and transportation industry. As a result, Central China has always been an important distribution point for Bridgestone’s tire business in China.

In recent years, affected by the support of national policies and the planning of highways and railways, the four provinces in Central China have continued to develop at a rapid rate. In 2009, the average GDP growth rate exceeded 12%, far exceeding the national average. Among them, as the leading Wuhan in China, the total GDP in 2009 ranked 13th in the country, and the number of motor vehicles exceeded 1 million. In the 12th Five-Year Economic Transformation and Western Development of China, it occupied an important strategic position. It is the best choice for Bridgestone Central China.

Bridgestone's geographical characteristics in Central China rely on the Group's rich commodity structure, reasonable sales strategies and high-quality product quality to seize market opportunities in a short period of time.

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